Adeline Jaulin ACIM
IT/OT Security Marketeer
EMEA marketing leader combining strategy, creativity, data, and local market insight.
A multilingual B2B marketing professional, Adeline specialises in field, digital, and integrated marketing across EMEA. She helps ambitious companies build stronger brands, create meaningful engagement, generate demand, and support sales teams across international markets.
With experience spanning regional strategy, campaigns, events, content, and digital marketing, she combines strategic thinking with hands-on execution. Her work brings brands closer to the right audiences and delivers measurable business impact.
Field Marketing & Leadership Gallery
8 key operational highlights
Keeping Gary Campaign Use Case
Presenting a strategic campaign to retain Gary, the goat actor featured in our commercials, and strengthen his role in the brand story.
Keeping Gary Campaign Use Case
Presenting a strategic campaign to retain Gary, the goat actor featured in our commercials, and strengthen his role in the brand story.
Career History & Milestones
The pioneer in Automated Security Validation (CTEM) for CISOs and security teams. EMEA revenue grew from $25M to $100M+ during her time in the team.
- Owning the regional field budget ($500K per year) and executing 100+ campaigns annually, spanning trade shows such as Les Assises, executive dinners, roundtables, partner days and trainings, and ABM campaigns.
- Driving field marketing across France, Benelux, DACH and MEA, delivering 165% of pipeline creation target in 2025; 74% of campaigns generated pipeline within 90 days, including +$30M pipeline in DACH from a $185K budget.
- Building target account lists with sales before every event, running invitation campaigns with the BDRs and briefing booth staff on qualification, owning follow-up until meetings are booked.
- Selecting and negotiating sponsorships and managing 100+ suppliers (venues, caterers, AV, booth builders, swag), with event budgets ranging from $1.5K to $180K.
- Reporting cost per lead, cost per opportunity and pipeline per event to sales leadership every quarter.
- Designed and operationalised the EMEA partner marketing model across distributors, resellers and strategic partners (30+ active partners), enabling scalable indirect demand generation and stronger partner-led revenue contribution.
- Built the partner experience from onboarding through enablement and co-marketing, including training, marketing-in-a-box campaign kits and a central partner portal for current approved assets.
- Led partner and co-branded events such as the Meeting Accelerator week, generating 100+ meetings and >$2M pipeline, to build ecosystem visibility and deepen partner relationships.
Cybersecurity specialist and IT/OT solutions provider. Supported its growth through digital marketing, demand-generation campaigns and customer events.
- Led marketing to deliver high-impact strategies, managing a $30K annual budget and executing campaigns across PR, digital, social channels and events.
- Achieved 900% YouTube view growth and 200% LinkedIn follower growth (2017–2021).
- Organized 6 industry events and trade shows a year, including Global Industrie in Lyon, France and a Kepware UK customer event bringing 200+ attendees.
Leading provider of composite decking and outdoor living solutions. Supported brand growth through integrated marketing, digital campaigns, trade engagement, customer communications and product-led content.
- Managed marketing operations including campaign execution, social media growth, event coordination, and B2B/B2C communications.
- Generated 100+ B2B leads through targeted cold outreach across the UK.
- Created and grew Instagram presence to 1,000+ followers in 3 months; named Best Employee in first month.
LinkedIn Recommendations
"I had the great pleasure of working closely with Adeline Jaulin in Channel, Field & Event Marketing."
"Over many years and across different companies, I have worked with numerous marketing professionals. Adeline clearly stands out as one of the very best – if not the best – I have ever had the pleasure of working with!"
"What sets her apart is her combination of creativity, independence and strong execution. She develops great ideas for campaigns and events, takes ownership and brings them to life with tremendous energy and professionalism. Adeline doesn’t just create – she is there on-site and makes it a success. Whether it’s a customer or partner event, trade show or roadshow, she is present, absolutely reliable and knows how to tailor every activity perfectly to the audience and situation."
Channel & Alliances Leader DACH • Building & Scaling Partner Ecosystems
"I’ve been working side by side with Adeline for almost four years now — and I hesitated to write this recommendation. Not because she doesn’t deserve it (quite the opposite!), but because I’m not sure I want everyone else to know how incredible she is."
"Adeline is our Senior Field Marketeer at Pentera — the mastermind behind every event, partner summit, and trade show in my region. If you’ve ever been to an event that looked flawless on the outside while chaos quietly brewed behind the scenes — you can bet Adeline was there, turning chaos into champagne."
"As the Sales Director for Germany and Austria, I can say that no QBR, trade fair, or team event would be complete without her. She’s not officially part of my sales team, but we all treat her like one of us — mainly because we can’t imagine doing this without her (and because she somehow makes us look far more organized than we actually are)."
"She’s French, speaks German (even if she tries to avoid it 😉), and can charm both vendors and venues into making the impossible happen. Always on time, always professional, but never without her signature humor and that “we’ve got this” energy."
"Adeline, it’s a pleasure working with you — thank you for every perfectly planned event, every laugh, and for making sure we never run out of great ideas."
Sales Director Germany & Austria • Pentera
"I had the pleasure of working with Adeline at Pentera. She’s a super talented and ambitious marketer with a brilliant creative mind, always giving 300% and somehow managing 1,000 things in parallel."
"A true teammate who makes the impossible possible, and most importantly, someone you can trust with your eyes closed."
Super Bowl Commercial Director | AI Video Creative • Pentera
"Adeline is a super marketing executive with boundless energy and a master practitioner of the digital marketing tools. Able to handle a complex multi-product environment and a European landscape. A true team player."
Founder • Growth Stages
Skills & Tech Stack
Execution, AI tools, and strategic domain expertise
Open to leadership opportunities in Senior Field Marketing, Demand Generation, Growth Marketing, or Regional Marketing across EMEA.
Education & Certifications
Academic background & professional certifications
Advanced strategic marketing, commercial negotiation, and enterprise leadership.
Core focus: IT, Marketing, Management, Law, Economics, Accountancy, Maths, English, German.
Featured Photo Gallery
10 key operational highlights and international event highlights.
ITWeb Johannesburg, South Africa | June 2026
ITWeb Johannesburg, South Africa | June 2026
Let's Discuss Regional Growth
Whether you are a recruiter or hiring executive looking to expand regional marketing in EMEA, feel free to get in touch directly.